Our Story & Purpose
Truly, truly started in the summer of 2025, after I read through the gospels.
The name comes from a phrase Jesus uses over and over in the book of John — "Truly, truly, I say to you…" — right before He says something that matters. My youngest daughter is the one who pointed out that the doubled phrasing only shows up in John. That detail stuck with me, and the brand grew out of it.
The idea is simple. I wanted to make shirts that someone might read, get curious about, and ask about. That's where the conversation starts. The rest is up to you, but mostly Him!
So every design pulls a fragment from scripture — a few words, never the whole verse. If someone asks what it means, that's the opening. That's the prayer behind this whole thing.
If you're a believer, I hope these feel like something you'd wear. If you're not, I just hope you like the shirts. — and if a stranger ever stops you to ask about one, I pray it's a good conversation.
Truly, truly supports Hilltop Adventures. A non-profit based in Western North Carolina that exists to glorify God by making disciples.
Our Logo & Verse
I first started with the letter “T”, and then “TT” for the logo…
Then I started looking into the words Jesus actually spoke. His everyday language was Aramaic — the Galilean dialect — and one of its words has carried into nearly every language since: Amen (אמן). It means truly, surely, so be it. "ah-MEN" (or "ah-MAYN"), stress on the second syllable. "Amen" in Aramaic/Hebrew square script is אמן — three letters (Aleph–Mem–Nun), read right-to-left. The "n + mirror n" is our logo — a visual abstraction inspired by the word, not a transcription of the actual letters.
And in John's gospel, when something mattered, Jesus didn't say it once. He said
it twice: "Amen, amen." Translated: "Truly, truly."
That word became our logo. Look closely and you'll see it: an "n" and its mirror
image, facing each other. Amen, reshaped — as old as the gospel, made into
something new.
Every fragment of a verse that we print comes from the Berean Standard Bible — a translation given freely to the public domain. The Word of God should belong to everyone.